If you’ve ever styled a birthday party, pulled together a cute tea setup in your backyard, or just love creating pretty spaces, I’ve got some exciting news — you already have what it takes to start a beautiful little business: hosting luxury picnics.
Yes, really! Picnic styling is becoming a popular trend, and moms everywhere are turning their creativity into a fun, flexible side hustle. From date nights to baby showers and birthdays, people are loving the idea of showing up to a picture-perfect picnic without lifting a finger. And guess who can make that magic happen? You!
Let’s dive into how you can turn your talent for creating cozy, beautiful moments into a profitable business.
What is a Picnic Hosting Business?
It’s like event planning — but much simpler, and way cuter. You offer a full picnic setup, including blankets, cushions, a decorated table, snacks or grazing boards, and maybe even some extras like flowers, music or games. Your clients just arrive, relax, and enjoy. You clean up afterwards, and that’s it!
It’s perfect for moms because you can work on your own schedule and let your creativity shine.
Why Moms Love This Side Hustle
This is hands down one of the best business ideas for moms, and here’s why:
• Low startup cost: You can start small with things you already have at home or can buy secondhand.
• Flexible schedule: You decide when and how often to take bookings.
• Creative outlet: If you love decorating, planning, or organizing, this is your happy place.
• Family-friendly: Your kids can help out or be your first models for trial runs. Plus, you can even offer mommy-and-me picnic packages.
What You Need to Get Started
No need to overthink it. Start with the basics:
• Soft blankets or picnic rugs
• Cushions or poufs for seating
• A low picnic table (you can use pallets or crates if needed)
• Simple tableware — think jars, trays, and wooden boards
• Cute decor like candles, fake flowers, string lights, or bunting
• A few styled themes: maybe a boho picnic, romantic date night, or kids’ fairy tale theme
You don’t have to have everything right away. Just build as you go and reinvest part of your profits.
How to Make Money
This is where it gets exciting.
You can charge a flat rate per picnic package. Start with something like a 2-person setup and scale from there. Your rates can increase based on group size, the level of decor, location, and any add-ons.
Extra income ideas include:
• Partnering with local bakers, photographers, or musicians
• Offering seasonal or themed setups (spring, holidays, birthdays)
• Hosting group events like moms’ brunch picnics, kids’ playdate picnics, or romantic sunset packages.
How to Market Your Picnic Business
You don’t need a huge marketing budget. Just start with:
• Posting photos of your setups on Facebook, Instagram, and WhatsApp
• Asking friends and family to spread the word
• Joining local Facebook groups for moms or events
• Creating a simple website or booking page using Canva, Linktree, or Google Forms
Remember, visuals are everything in this business. A few beautiful photos can attract lots of interest.
Here’s a quick tip from one mom to another: pace yourself. Start with one or two bookings a month and build up from there. It’s your business, and it should work for you, not stress you out. You’re not just setting up a picnic — you’re building a lifestyle-friendly income stream.
If you’re looking for a side hustle that’s creative, joyful, and family-friendly, picnic hosting is a sweet and simple way to start. It’s a chance to turn your love for beautiful things into something that brings joy — and income — into your life.
And remember: just like a great picnic, this business is best when it’s personal, heartfelt, and sprinkled with your own special touch.
Empowering entrepreneur and stay-at-home moms with business ideas for a successful future – one step at a time!
