Hey mommy, I see you over there hustling! 🙌
Running a business as a mompreneur is no joke—between school runs, laundry piles, and the never-ending list of things to do, it can feel like there’s no time left for anything else. But what if I told you social media could actually help grow your business and make your life a little easier? Yep, it’s true!
I’m here to share how you can use social media to grow your business without losing your mind (or your sanity). Let’s break it down, shall we?
1. Pick the Right Platforms (You Don’t Have to Be Everywhere!)
Let’s get one thing straight: You don’t need to be on every social media platform. I know it might feel like you should be on all of them, but that’s just setting you up for burnout. Pick one or two platforms that fit your business and your vibe.
Love visuals? Instagram’s your bestie. Prefer connecting with people and sharing tips? Facebook or Pinterest might be a better fit. Choose what feels right, and go all-in there.
2. Consistency is Key (But Let’s Be Real)
Consistency doesn’t mean posting 10 times a day (unless you’re a superhuman, which, if you are—seriously, tell me your secret). What it means is showing up regularly. Whether that’s once a day, a few times a week, or whatever fits into your schedule, just be consistent.
Tip: I love using a content calendar! It helps me plan ahead and saves me from scrambling at the last minute. It’s a total game-changer.
3. Engage, Don’t Just Post
You know what makes social media so great? It’s SOCIAL. So, don’t just post and disappear. Take a few minutes to reply to comments, ask questions, or drop a heart on someone else’s post. Engaging with your audience makes them feel seen and heard, and that’s how relationships (and trust) are built.
And hey, don’t stress if you don’t have hours to dedicate. Just make it part of your routine—maybe while you sip your morning coffee (or hide in the bathroom for five minutes of peace 😆)
4. Share Your Story (Be Real!)
Here’s the thing—people want to know the real you, not just the polished version of your business. So share your journey! Talk about your wins, your challenges, and yes, even those days when it feels like you’re juggling a million things and one might just fall.
If you’re having a tough day, share that too. Being real and vulnerable helps your audience connect with you on a deeper level.
And don’t forget to sprinkle in some humor! I mean, who doesn’t love a good laugh, especially when you’re balancing work, family, and life?
5. User-Generated Content (Let Your Customers Do the Work)
Got happy customers? Ask them to share photos, reviews, or tag you in their posts! User-generated content (UGC) is gold. Not only does it give you fresh content to share, but it also builds social proof. When people see others enjoying your products, they’re more likely to trust you.
So, don’t be shy – ask your customers for a little love! You’ll be amazed at how much it boosts your credibility.
6. Hashtags (Use ‘Em, But Don’t Overdo It)
Hashtags are like treasure maps- they lead people to your posts! But, mommy, let’s not go crazy with a million hashtags. Instead, pick a few that are relevant to your post and your audience. Mix popular hashtags with niche ones to reach the right people.
And remember, quality over quantity. A few well-chosen hashtags will do wonders!
7. Giveaways and Contests = Fun (and Exposure!)
Everyone loves a freebie, right? Running a giveaway or contest is a fun way to get more eyes on your business. The best part? It’s a great excuse to ask your followers to tag their friends, helping you reach even more people. Just make sure the prize is something your audience will actually want (maybe a product or service you offer!).
Giveaways aren’t just about giving away stuff- they’re about building excitement and getting people talking about your brand. It’s a win-win!
8. Check Your Numbers (But Don’t Freak Out)
Analytics. The thing that makes most of us go, “Ugh.” But seriously, mommy, it’s not as scary as it seems. Social media platforms give you all kinds of cool insights into how your posts are doing – like which ones are getting the most engagement and which ones are kinda falling flat.
Don’t stress over the numbers too much – just use them as a tool to see what’s working and what’s not. A little tweak here and there can make a big difference.
9. Collaborate with Other Mompreneurs
Collaboration over competition, am I right? Find other like-minded mompreneurs and team up! You could do joint giveaways, guest blog posts, or simply give each other shoutouts. Not only does this help you reach new audiences, but it also fosters a sense of community – something we all need more of.
Teamwork makes the dream work, after all!
10. Here’s the most important rule: Have fun!
Social media is meant to be enjoyable, not a stress-fest. Don’t overthink every post. Just show up, be yourself, and have fun with the process. Your audience will appreciate your authenticity, and your business will grow because of it.
And that’s a wrap, mommy! Social media doesn’t have to be overwhelming. By staying true to yourself, being consistent, and having fun with it, you’ll be able to grow your business while still keeping things light and manageable.
So go ahead – show up, shine, and take your business to the next level. You’ve got this! 💪
P.S. I’d love to hear how you’re using social media for your business. Drop a comment below, and let’s chat!
XOXO
Nobsy Francisca 🌻